Ladies and gents. The toothpaste is out of the tube, and there is no putting it back.
The fashion industry is changing, very fast. It's accelerated change comes from the synergy of both the people desiring more 'non-harmful' fashion and the people creating the alternatives.
For this, we celebrate this long overdue change, with the holy grail of modern sustainable tees.
The cotton used as textile for the tee is GOTS certified (Global Organic Textile Standard). Meaning, Its GMO free and grown without the use of pesticides and synthetic fertilisers. Have you seen the impact on farmers, soil, air and water streams of these things? It's nasty AF.
To provide the tee colouring, a 2000 year-old ancient Roman practice is used. The process uses the natural mineral, graphite, as dye that is also a waste material from the tech industry. This replaces the old hateful and toxic coloration techniques with a circular technique repurposing the waste graphite otherwise destined for landfill.
Check a lot more out about the R&D program