Patagonia is one of the world's most environmentally dedicated and innovative companies. For over 20 years, the label has hosted the Patagonia Tools Conference, where experts provide practical training to help activists be more effective in their fight. Patagonia was able to capture the efforts of the world's most experienced environmental activists and translate it to help "any organisation hoping to hone core skills for success in the environmental movement". Essays by Dr Jane Goodall, journalist Bill McKibben and life-cycle thinking advocate Annie Leonard, plus an introduction by Yvon Chouinard, contextualise Tools' work. Gift it (in ebook form) to the activist in your life.